The Casio StoryWith the launch of it is initial watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just encountered digital technology. As a company with cutting-edge electronic engineering formulated for pocket calculators, Casio entered this field convinced that it could formulate timepieces that would lead the market.

In fabricating it is own wristwatches Casio started out with the basic question, “”What is a wristwatch?”" Rather than merely making a digital version of the traditionalisti mechanical watch, we thought that the idealisti wristwatch must be something that shows all facets of time in a consistent way. Based on this, Casio was competent to construct a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the primary watch in the world with a digital automatic calendar function that annihilated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s initial digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a finish departure from the conventional wristwatch.

Casio transformed the conception of the watch — from a mere timepiece to an data device for the wrist — and undertook product planning based on this modern idea. We formulated not only time functions such as global time zone watches, but likewise other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches invented into two distinguishable Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was without delay recognized, and it is distinguishable look, which embodied it is functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted respective new sensors, solar-powered radio-controlled engineering science (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend established thinking with regards to the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing it is attempts on solar-powered radio-controlled watches: the built-in solar battery does away with the aggravation of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping engineering similar to the affect developed when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and bettered energy efficiency, Casio proceeds to fabricate a whole range of radio-controlled models.